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Kangurum Hakkında
The online shopping service started in 1997 by
Migros Türk T.A.Ş. with Virtual Market operations
was broadened with Kangurum Virtual Shopping
Mall by February 24th, 2000. Today,
Kangurum that is the youngest of Koç Group
companies has taken the leadership position in the
B2C market in Turkey since then.
Sanal Merkez T.A.Ş. was founded by Migros, Koç
Holding and KoçSistem. Kangurum, in addition to
being a commercial institution, has the mission of
internet penetration increase and electronic
commerce development in Turkey.
Kangurum is the largest e-shopping mall of
Turkey offering the best quality products and
services to the customers with its outstanding
stores, shaped 28 categories according to the
taste and preference of its community. More than
75.000 products are available today, ranging from
bakery to home appliances; florist to touristic
services. Kangurum gathers antiquity fans and
collectioners at Eskidji Online Auction Site. All
of the needs and wishes of the customers are
satisfied through a wide range of orders at
Kangurum. Tire changing service is free of charge
and is bundled to the customer's order for new
tires. Delivery at the given adress is a part of
the dry-cleaning service of Kangurum. Kangurum
also has members from abroad. For example; one
member from Dubai ordered household appliance for
his family living in Turkey. Some other members
living abroad regularly order groceries for their
family members in Turkey. Demand for Kangurum
increases due to the advantageous campaigns
designed for such ocassions as newyear, birthday,
valentines day and religious feasts.
Average number of delivery is 500 per day and 5
% of the orders come from abroad. Money order or
payment at delivery in national and international
credit cards is available at Kangurum. Akıllı
Kart, a payment card, provides customers with the
possibility of 24- month installments. Orders at
Kangurum are delivered to all regions and villages
of Turkey. At "Migros Sanal Market" on the other
hand, delivery in Istanbul, Ankara, Adana, Bodrum,
Marmaris is possible betweeen 10:30-22:00.
Supplying the major part of orders through
Internet, Kangurum further strengthens its
leadership position through pilot applications.
Kangurum takes oversees orders from Turkish
speaking customers living in U.S.A, Holland,
United Kingdom, Germany and Canada.
Kangurum is visited by 5.000 unique visitors
per day. As opposed to thousands of people surfing
in the other portals, visitors of Kangurum are all
shopping oriented people belonging to A-B income
group. 80% of the members of Kangurum are in the
23 - 43 age group.
Kangurum, being the leader of the sector since
the day it was established turned out to be the
very first adress to be recalled when it comes to
real e-commerce in Turkey. Kangurum while making
the transformation from traditional commerce to
e-commerce real, is also developing its know-how
and experience on a day to day basis and
represents a perfect example for the other Group
companies.
Today, Kangurum is two years old, with
approximately 200.000 registered members. Kangurum
while celebrating its second year is continuing to
make life easier and save your time... | 
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